Jul 7, 2026
Today’s guest, Natalie Tincher, is the founder of BU Style and a certified image consultant. Since 2010, she’s partnered with hundreds of clients, collaborated with corporations, and served as the global stylist for a major news network.
As host of the Wear Who You Are podcast and a frequent voice in outlets like Business Insider, the Associated Press, InStyle, and Forbes, Natalie is known for her joyful, empowering approach to personal style.
In this episode, we’ll explore:
Why style serves as your "first voice" before you even speak
The way that clothing affects performance, and why removing the cognitive load of style decisions enhances high performance
How to use style as a tool for confidence and authenticity
Her current favorites: Book: The Mastery of Love, Speaker: Michelle Obama, and Podcast: Good Hang
Instagram: @natalie_tincher
Website: https://www.bu.style/
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