Preview Mode Links will not work in preview mode

Learn how to get up on a big stage and talk about something important, through the lens of award winning director, and the executive producer of TEDxLincolnSquare, Tricia Brouk.

Tricia interviews people who talk for a living and gets them to reveal their secrets on how to become a successful public speaker.

Past guests have included Lolly Daskal, Dorie Clark, Bob Burg, Mark Sanborn, Petra Kolber, Jason Van Orden and Scott McKain.

Nov 9, 2021

This week on The Big Talk podcast, we’re talking all about the power of using your story to create visibility and to amplify your voice.

For this episode, I’m joined by the amazing and always fashionable, Jane Tabachnick

Jane is an award-winning digital public relations and marketing strategist and mentor. She is a former fashion designer. And she is also the founder of Simply Good Press, a book publishing firm. She brings 15 years of experience working with changemakers to help them create greater visibility and buzz which helps them easily attract and close more of their ideal customers.

We start our conversation diving into Jane’s backstory as a self-proclaimed recovering fashion designer. She loved the world of fashion design. And she also realized that a part of her role as the designer and business owner was to pitch the story of her designs and run PR for her design house. The clothes told their own visual story, and the media wanted a story told to them with words that they could share with their audience.

Eventually, Jane discovered that she loved storytelling more than fashion. And since leaving the fashion business, she has begun helping other entrepreneurs and brands tell their stories more successfully.

In this episode, we’ll explore:

  • The power of using your voice for publicity in your business — because yes, being a speaker is also a business
  • Why your mindset matters when it comes to be featured in the media
  • Crafting your story pitch to stand out and researching the places you want to be featured
  • How and when to follow up with a pitch
  • Jane’s current favorites — Book: Rebecca, Speaker: Brené Brown, and Podcast: How I Built This

More from Jane


Take Her Free Visibility Assessment: 




More from Tricia 

Consistently Share Your Big Idea with Secrets of The Big Talk

Order my book, The Influential Voice: Saying What You Mean for Lasting Legacy

Join The Big Talk Membership Community 

Download my FREE Ebook: 7 Step Formula for Fearless Speaking 

Explore my content and follow me on YouTube

Follow me on Instagram 

Connect with me on Facebook 

Connect with me on LinkedIn 

Visit my website at