What truly moves people to action, the head or the heart? While information and content is vital, today’s guest reminds us that storytelling and connecting with people’s hearts through vulnerability is the most powerful way to impact them.
Jason Harris is the president and CEO of the award-winning creative agency Mekanism and works closely with brands through a blend of soul and science to create shareable and provocative campaigns that engage audiences. Jason’s passion for leveraging the power of storytelling to humanize brands and establish an emotional connection with consumers as people rather than mere transactions has revolutionized the role and impact of modern marketing. Jason’s innovative methods are currently studied at Harvard Business School through the case study “Mekanism: Engineering Viral Marketing.”